I'm a jewelry and fashion designer working and living in Tel Aviv. I have a degree in industrial design, but after earning my degree I have decided to peruse my true love for jewelry and accessories, and opened my small business which has meanwhile grown into a well known brand sold in Israel and several other countries such as France, USA, Russia, New Zealand and many more. 
My items combine a romantic feel with an updated, trendy look. My jewelry collection introduces pieces made of gold and silver plated metals combining pearls, semi-precious stones, glass beads and enamel,  and unique materials such as wood veneer, formica and textile. I design 2 new collections every year, with many new items to look forward to.
In addition to jewelry, I design an apparel and accessories line consisting of limited editions of clothing, shoes, handbags, hair accessories and belts, as well as unique bridal accessories. The collections are sold in my 4 boutiques in Israel, on my webshop and in select stores and boutiques around the globe.
This blog is the place where I write about all the things I love and excite me - design, art, crafts, traveling and all other things that inspire me and my creative process. You are invited to follow me and share your thoughts and comments! 
For the most updated info please follow me on Facebook, or Instagram (shlomitofirdesigns), or join my Members Club for email updates and exclusive offers!

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